Start A Homecare Agency

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Welcome! I’m Irene, founder of The 101 Group, home to Homecare Startup 101 and Intro2AI. 17 years in homecare taught me a powerful truth: when a home care agency opens its doors the right way, it changes everything—Seniors stay at home, families breathe easier, and communities grow stronger. But I saw too many passionate entrepreneurs get stuck before they could make an impact. They were paralyzed by compliance confusion, and the overwhelming question of where to even begin.

I founded The 101 Group to bridge that gap. I don’t just teach theory; I provide the real-world systems, referral strategies, and workforce development needed to launch and scale a non-medical agency. I integrate AI tools to automate the heavy lifting, allowing owners to shift from overwhelmed founders to confident CEOs.

My work is driven by the ripple effect of a successful agency: quality care for families and meaningful employment for caregivers. I help build the operational backbone so you can focus on the heart of the mission—serving with dignity.

Strategic AI Development

We build custom AI roadmaps designed to automate repetitive tasks and accelerate agency scaling. Our approach ensures technology aligns with your long-term business objectives.

Intelligent Process Automation

Streamline operations by deploying AI tools for scheduling, documentation, and administrative workflows. Eliminate manual bottlenecks to increase team capacity and focus.

Smart Decision Making

Use AI for better resource allocation, staffing, and business intelligence. Optimize staffing, and transform raw data into actionable strategies for smarter, faster decision-making.